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How to grow more sustainable and high-yielding tomatoes debated in Agadir
PE | Green Smile
Zakaria Hanich, president of FIFEL, opened the 6th Moroccan Tomato Conference, which highlighted the ongoing challenges the industry continues to face—such as rising costs, climate change, and new environmental policies—thanks to its innovation and collaborative approach.
During the opening ceremony, Hicham Kanouni from Casem agrifood supplies remined that growers are meeting the stringent requirements of export markets—particularly regarding residue levels—by implementing sustainable farming practices. Afidi El Miloudia of Seminis and De Ruiter seeds, Tamer Ashmawy of Ecolab Cid Lines, Ferdaous El Barnossi of Smidcom greenhouses, Rida Benlyamani of Harmoniz Seed and El Amri Hassan of Syngenta welcomed the delegates highlighted the honor bestowed upon Moroccan producers and the opportunity provided by the Green Smile organizers to discuss future solutions. The conference brought together nearly 600 delegates and 30 sponsors.
Morocco, the world’s third-largest exporter
Ali Rougui of Morocco Foodex highlighted some key figures from the global tomato market, estimated at $217 billion in 2025. The market is projected to reach $261.4 billion by 2029. Morocco ranks as the third-largest supplier, with 7.2 million tons valued at $11.6 billion. The country increased its exports by 11% during the 2025–2026 season.
For more information on the solutions discussed at the conference, click here.
