Sofruileg/Ortofruit agreement to develop the Italian market of "Nergi"

SOFRUILEG announces its alliance agreement with the Group ORTOFRUIT ITALIA of Saluzzo (Piedmont) for the development of the Italian market on its product Nergi ®.

Nergi®, a fruit that is not peeled and coreless, reminds its "cousin" kiwi with a sweet taste. Original and friendly fruit, rich in vitamin C, convenient to use at any time of the day (average weight of 6-20 g) or to be shared. It is present in the linear of small fruits and berries, and sold in 125g consumer unit.

This new alliance Sofruileg/Ortofruit Italia is in continuation of the development of planting varieties Arguta Hortgem NERGI in Europe and predicts in a first step for new planting on 500 hectares. In the next coming 5 years it will be more than 60 million consumer units (tray 125gr) to be offered to consumers in the period from September to December each year.

This development (supported by an investment that will exceed several million euros of marketing investment since the creation of the Nergi® concept and its launching) is now based on three business partners to develop the European market in terms of marketing and trade .