Declining demand for Mexican avocados for this Super Bowl period

The Super Bowl, the finale of the American football season, is seen by approximately 100 million people at their homes or in bars. Tortilla chips and guacamole have become essential products for this great celebration. But this year the demand is much lower than last year.

 

 

 

In the United States, the month of January, which sees the playoffs and then the final of the American football season take place, represents a peak in demand for avocados. Avocados consumed mostly in the form of guacamole during meetings with family or friends. In 2020 in the 4 weeks leading up to the final 105,240 tonnes of Mexican avocados had been imported. The 2020 Super Bowl was seen by 100 million Americans who consumed 74,000 tonnes of avocados that day.

 

 

 

While forecasts indicated a likely increase of + 4% this year, the demand for avocados has fallen, due to health measures affecting thousands of restaurants, bars and places of entertainment. According to SIAP (Servicio de Información Agroalimentaria y Pesquera) data, avocado exports to the US market fell 27.5% in the 4 weeks leading up to Super Bowl 2021.

 

 

 

AFM (Avocados From Mexico) multiplies initiatives. With the campaign "Make The Big Game Your Bowl Game" with the hashtag #GuacFromMexico and the "Guacbowl" which offers football fans various activities and contests with a prize of 1 million USD to be won.

 

 

 

Sunday, February 7 at Tampa Stadium in Florida, the 55th final will be played between the Tampa Bay Bucchaneers and the Kansas Chiefs, defending champions. Only a third of the 65,000 seats in the stadium will be occupied by supporters, the other seats will have cardboard shapes.