Kiwis Prim'land in Japan for the campaign "Tastes of Europe"

Prim'land is present in Japan with about thirty European companies.

Representing high quality products from all over Europe, 31 companies, including French Prim'land for its kiwis, participating in the campaign "Tastes of Europe" (the tastes of Europe). The campaign aims to raise awareness and makes discover Japanese consumers, the variety and quality of products that carry the European labels: PDO (Protected Designation of Origin), PGI (protected geographical indication), TSG (traditional specialty guaranteed) OF (biologic product).

These products will also be presnet in the menus of 10 restaurants in Tokyo for 1 week. And to reach a greater number of Japanese consumers, a television broadcast is also planned. Presented by Kaori Manabe, famous television personality, a program will be dedicated to these European products and broadcast on TV Foodies early December.

source : eu in japan jp