Carton Pack comes closer to growers and presents new logo

Carton Pack, an Italian packaging company, presents the new logo with which it aims to share its closer positioning to sustainability. In addition, Massimiliano Persico, Head of Strategic Marketing at Carton Pack, highlights their tighter communication approach to growers which enables them to find the best solutions for every type of product.

“There is a new concept of the symbol (CP) that we have: the letter C has a shape of the sun and P has a shape of sprouts. C and P stand for the powerful energy of the sun. In this way, we want to communicate that our packages come from the ground, from the sprout - from the produce.”, says Persico.

“We want to transmit that we are the packaging producers with expertise that starts right from the crop and growing process. With our closer positioning to growers, people who sacrifice to grow the produce, we want to say we are there along with them to be ready to pick their fruit of work, and then to find a right niche and right package to protect it, and to give the right value that their produce deserves.”

Carton Pack offers both: paper and plastic packaging options: “we don't believe that substituting one material for another is sustainable. Sustainability is a matter of mix. For us, sustainability is a more pragmatic process that includes economic sustainability and visibility. You have to really understand what you are doing and what effects you provoke on nature.”, concludes Massimiliano Persico.