Pink Lady' s success
Francia
viernes 07 diciembre 2001
Launched in 1997 with 1 200 tons, the Pink Lady apple represents 32 000 tons in 2001/2002 and its volumes should reach 50 000 tons in 2002/2003. Beside a difficult economic context, this success is due to the organisation within the Pink Lady' s association and to its development on an European scale.