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Grape sales soar on New Year’s Eve as India adopts Spanish ritual
VU
Local retailers noted a sevenfold increase in grape orders and reported it as a top-searched item.
India saw a surge in grape sales on New Year's Eve as people adopted the Spanish tradition of eating "12 lucky grapes" at midnight for good fortune. This custom made grapes one of the most in-demand items on quick delivery platforms. Local retailers noted a sevenfold increase in grape orders and reported it as a top-searched item.
The tradition originated in 19th-century Spain, where Madrid's elite paired grapes with champagne during celebrations. It became widespread in the early 1900s due to a surplus grape harvest in Alicante, with farmers promoting it as a ritual for prosperity.
Social media platforms like Instagram and TikTok have since popularized the practice worldwide. Variations include eating grapes under a table at midnight, symbolizing good luck, goal-setting, or enhancing relationships.
source: bizzbuzz.news
photo: allrecipes.com
