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DJ Group and Agrovision blueberry venture in India
PE | DJ Export
In a strategic move to tap into the burgeoning Indian market, DJ Exports Pvt. Ltd. has entered into a joint venture with Agrovision to cultivate blueberries in the country.
The partnership aims to establish 500 hectares of blueberry plantations within the next five years. The initial phase of the project has already seen the planting in of 25 hectares of Fall Creek varieties in 2024 in Uttarakhand & Madhya Pradesh. And an additional 40 hectares slated for 2025 in Central India's Chhindwara region, located in the state of Madhya Pradesh.
DJ Group also a major importer
As a major player in the global fruit trade, DJ Group annually imports approximately 50,000 tons of fresh fruit and exports around 15,000 tons of table grapes. The company's MD & CEO, Jitender Lohani, noted that the recent reduction in import duties for fresh blueberries in India – from 33% in 2023 to a flat rate of 10% in 2024 – has created a favourable environment for the growth of the local blueberry market. "This development is a significant boost for the Indian market, where blueberries are still a relatively new and exotic fruit variety," Lohani observed. "We are excited about the prospects of this venture and look forward to introducing Indian consumers to the delicious taste and numerous health benefits of blueberries."
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