New packaging for blueberries.

Camposol has launched a new format for its blueberries. This new packaging helps to highlight the strengths of Camposol fruit color, taste , freshness and quality.

Exports from the 2014 season began and Camposol plans to export 2,000 tonnes this year. Nearly 55 % of this total will be marketed in the United States , 15% in Asia and 25% of the European market.

Camposol will strengthen its promotional activities in Europe, especially in Germany and the United Kingdom. Entertainment and in-store tastings in two major supermarket chains in Germany. Tastings also planned in the UK from consumer panels , to be positioned relative to the competition in terms of quality and flavor.

source : camposol com pe