The fall of the Rouble will affect export revenues

The Russian currency lost its value (-10% Against the euro) and the trend is likely to continue.

Business results may be lower than expected. The Russian market has already absorbed between 55 and 60% of the volume exported so far according to ASPAM (Citrus Growers Association) and the depreciation of the Russian currency may affect the income of citrus operators.

Faced with this threat, Moroccan exporters and Russian operators are negotiating to safeguard the interests of each party. Competition of other citrus exporting countries (Egypt, Turkey, Pakistan)  is intensified in Russia. In Morocco, the Coordinating Committee, which brings together producers and exporter groups suggested to reposition itself on the EU market and consolidate the Russian market through more coordination between exporters groups.

source : leconomiste com