Birth of the SOLVEG Group

A common name and logo have been created to represent the companies UGPBAN - FRUITS DU MONDE - MURISSOL - FRUIDOR BANANES and FRUIDOR TERROIRS: SOLVEG Group.

 

This new identity expresses the unity of the group without denying the uniqueness of each company. The new name of the group aims to give greater dynamics and a collective impulse, while consolidating the position of the SOLVEG Group, an important reference in the French fruit and vegetable market.

 

 

"The goal will be to keep people at the center of the SOLVEG Group with common values ​​based on experience, commitment, performance and diversification. Our companies are coming together under this new name to increase their influence and together they will continue to support producers from the Antilles and France and satisfying customers and consumers ", stated Pierre Monteux, CEO of SOLVEG.

 

 

The strong symbolism of the combination of "SOL" for the French word "soleil" (sun) and "VEG" for the word "végétal" is a form of evidence through a short and memorable name. Its sunny side refers to the yellow color of the Group's founding product, the Antillean banana, and the natural light necessary for all crops. The range of colors evokes the diversity of the companies that make up the group. Each circle refers to one of the companies.

 

 

 

Source: fruidor.fr