French kiwi promoted on radio
France
Wednesday 18 January 2012
MD | Primland
French kiwis will be promoted on 6 national radio stations
Made in France, French kiwis will be promoted on 6 national radio stations.
To better inform the French about the origin of the country’s kiwi, there will be a radio spot of 25 seconds around the theme ‘The French kiwi, the Kiwi that says Yes’ will air on six national radio stations: RTL, France Bleu, Nostalgia , Chérie FM, France Inter and France Info.
This campaign will be run from Friday January 20 to Sunday Feb. 5, with 977 spots being broadcast.
source : prim'land