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Total Produce launches QR Codes
MD
Total Produce launches an innovative SmartPack Range of fresh produce packaging.
Total Produce’s ‘SmartPacks’ incorporate unique ‘Quick Response’ or QR barcodes, which allow consumers to access immediate relevant information on the fruit or vegetable via the on packcode.
The QR codes can be accessed directly on www.topfruit.com or via the Facebook page of the company.
For example, a QR code accompanying a pitaya (dragon fruit) will direct the consumer instantly to a 3 minute video explaining how to prepare and serve the fruit.
The decision to include such innovative technology came as a result of research which has shown that the
majority of consumers expressed an interest in knowing more about the fresh produce items they purchase.
source : total produce, business&leadership
