Pro Ecuador is launching a campaign to increase the consumption of bananas

An interactive campaign has been launched in Russia to increase the consumption of bananas.

 

PRO ECUADOR launched in Moscow its promotional campaign which aims to increase the consumption of Ecuadorian bananas in the country. The campaign is based on highlighting the nutritional value of the fruit.

 

A dedicated website and interactive kiosks will make children dialogue with "Galapagosha" the bird Galapagos islands with blue feet chosen to teach the benefits of bananas. The campaign will run throughout the summer and into the fall, interactive kiosks will be placed in supermarkets.