Ocean Spray and its cranberry at the conquest of Chinese market

Unknown in the country, the Chinese has no word to designate this fruit, cranberry (canneberge for French) began its conquest of China.

Ocean Spray (the association of 600 American and Canadian producers) began the export of cranberry to China five years ago. This year more than 2 million pounds (about 907 tons) will be sent to China. To further increase its exports, Ocean Spray relies on a unique approach, city by city.

Ocean Spray has established its base in Taiwan and has set objective Shanghai and Beijing. Ocean Spray organizes events with tastings and demonstrations. To demonstrate the uses of cranberry and how to integrate it in Chinese cooking. The current trend of Chinese consumers, looking for quality and healthy food, is high. The most demanded product is "Craisins", dried cranberries presented in sachet.

Ocean Spray is a cooperative of 600 cranberry growers installed in five U.S. states (Massachusetts, New Jersey, Wisconsin, Oregon and Washington) and Canada (British Columbia, Quebec). Its seat is in Lakeville, Massachusetts.

source : china daily com