The kiwi Oscar® has become in Asia the reference French kiwi

The French company Primland was again on the show at Asia Fruit Logistica (Stand T11 / Hall 3C).

A pioneer in Asia, Primland was the first European company to market the kiwi in Taiwan in 1992. Then China opened its doors in 2009 and South Korea in 2013 Oscar® kiwi . Since volumes have increased significantly and Primland now realizes 20% of its turnover is in China and 12% in Taiwan.

Oscar® became the leading French kiwi in Asian markets . This position is responsible for the color code chosen for the new image : red, the color of happiness and luck in China. The new look is experiencing a great success with all customers and not just in Asia.

The theme associated "Be Kiwi Be Happy " was implified when " cooking shows" were organized a few months ago in Shanghai and Taipei.