AREFLH, call to the EU for a new CMO

 

The AREFLH's Board of Directors has approved a document whose goal is improving the Common Market Organization’s standards for the crises management.

 

 

All the 27 AREFLH fruit and vegetables associated regions of Italy, France, Spain, Portugal and Belgium declared to agree to the request of a new legislation that would maintain a 0.5 % contribution to producers' organizations (PO) for the crises management.

 

The measures proposed are as follows:
- Increase of the maximum percentage of volumes to be withdrawn from 5 to 10%
- Adjustment of the prices of produce withdrawn from the market
- Constitution of transnational commitee for the joint management - among POs, at the European level of market crisis situations.

 

AREFLH will act as spokesman and submit these requests to the European authorities.

 

For the first time, a joint proposal is prepared by competitor Countries to give strength to urgent requests, to give a response to an extremely severe situation that fruit and vegetables companies have to face after the hard crisis that has affected the European summer fruit campaign.

 

The importance of promotional campaigns is also highlighted to boost consumption, in particular among young consumers.