Israel: New logo for the quality Arava region

A group of five Israeli exporters have joined forces for their products and a new independent trade mark was introduced.

 

The idea stems from the sharp rise in the O & G production, especially in pepper, in other parts of the country.

This had led to different quality standards, based on the global markets.

 

"The Arava region is due to its perfect growing conditions and experience of their producers, a good reputation for high quality vegetables purchased.

 

In recent years, producers from other areas trying to succeed in the Arava tie, but some have not achieved high standards.

 

"Export Company Aretz, MGD, Sunnydan, Shoval and Pilpel Faran, which the group have launched, export only product from the Arava.

 

They shared with their quality products to want to emphasize, by the importers of the world's attention on these goods and thus steer the good reputation of fruit and vegetables from Israel to protect it.

 

Source: freshplaza.com