VI.P Val Venosta will extend its international presence
MD
VI.P Val Venosta will continue to extend its presence in foreign markets.
VI.P Val Venosta now exports on 45 markets worldwide. Its main export markets are Germany, Spain and also the Scandinavian countries, Russia, Eastern Europe and Greece.
The marketing plan for 2011 will be particularly large. In Germany, VI.P Val Venosta will sponsor the talk show "Markus Lanz" and then the cooking show Tim Mälzer Kochta broadcasted on ARD and ZDF. A press campaign will complement this marketing device.
In Spain, there will be commercials campaign on major TV's shows, market presence in major cities, distribution of brand gadgets and participation at the IFEMA in Madrid.
Other special programs will be set up for markets in Scandinavia and Eastern Europe.
Source: VI.P Val Venosta