Shanghai upgraded to China International Fruit Expo, August 28-30th in Shanghai

The original Shanghai International Fruit Expo (SIFE) has been officially renamed China International Fruit Expo (CHINA FRUIT) last May by the China Ministry of Commerce. This important change marks an upgrade of the exhibition in all aspects, which not only helps to lift the international image of all participants, but also highlights the important role of the Chinese market in global fruit trade. According to its organizers it also contributes to the globalization of China's fruit industry. This upgrade also happens thanks to the strong support from the two official co-organizers of the exhibition: the China Chamber of Commerce of Import & Export of Foodstuffs, Native Produce & Animal By-Products (CFNA) and the China Fruit Marketing Association (CFMA).

Strict official criteria

China has set a series of strict conditions for an exhibition to include the word “China” in its name. The Ministry of Commerce of the People's Republic of China provides that, to include the word “China” in its name, the exhibition must be held for more than two consecutive sessions and have an actual exhibition area of more than 10,000 m2; and the proportions of overseas exhibitors and participating enterprises from more than three provinces in China (except where it is held) must both top 20%. After meeting the above conditions and obtaining the approval of the Ministry of Commerce, an exhibition is allowed to include the word “China” in its name.

More then 260 exhibitors from +30 countries

Participants of CHINA FRUIT come from 30+ foreign countries and regions, as well as 31 provincial-level administrative regions in China. More then 260 enterprises and 26,000 professional visitors from all over the world have gathered in 2023 and found opportunities for cooperation and development, jointly taking a solid first step towards the grand vision of “World Fruit, China Market”.

Considerable trade growth from Shanghai

Shanghai continues to enhance its capacity as an international-level shipping hub. In the first three quarters of this year, Shanghai saw considerable growth in terms of both imports and exports, with the total trade value hitting a record high of 3.17 trillion Chinese yuan ($433 billion), a year-on-year increase of 2.7%. In particular, Shanghai stands out as an important distribution center for fresh fruit imports, attracting numerous importers who choose the Port of Shanghai to supply the Chinese market. Shanghai is only two hours away from several major fruit wholesale markets and is also located at the intersection of three economic hotspots: the Shanghai Economic Zone, the Economic Zone around Hangzhou Bay and the Economic Zone around Taihu Lake. Meanwhile, Shanghai’s geographical location is favourable for transportation, lying at the center of a vast economic hinterland that reaches into northeast, north, south, central, northwest and southwest China.