M-commerce and internet mobile for Auchan

Auchan prepares for the future and believes in the "m-commerce", thinking that mobile Internet will revolutionize the consumers habits.

 Auchan, which this year celebrates its 50 years has always anticipated consumption changes. A pioneer in France of e-commerce with Auchan Drive, Auchan is now preparing revolution in m-commerce (mobile phone commerce).

 Auchan has introduced new applications for smartphones that allow, both inside and outside the stores to do shopping more easily and quickly.

myauchan.com allows to order products, to inform about reductions, access to recipes or tips, serves as queuing, loyalty card and payment method.

Auchan aims to achieve over 20% of purchases on the net or by smartphone in 2020.

The e-commerce now represents 5% of its sales.

Source: nordeclair, Le Figaro