Japan is the champion of e-commerce

Japan has the fourth population of Internet users in the world but ranks at the top for e-commerce.

The company comScore which observes the digital landscape, scrutinizing trends, released its data for the country. In Japan 86% of all Internet users visit sites of online sales, a rate much higher than the world average (9%).

The strong attendance can be explained by the habits of the young population. Only 34% of Japanese Internet users are under the age of 35 and 54% of Japanese mobile users are over 45 years, the highest rate among developed countries.

source : comscore com, techniasia com