Direct HK: The American Association PMA strengthens its presence in Asia

Exhibitor for 6 years on Asia FL, the American Association PMA continues its development on the Asian continent.

Richard Owen, vice president of PMA, measures the strong influence of the trade fair. "Asia Fruit Logistica is really great, this is the event where you have to be. PMA, at the request of its members, has strengthened its presence in China with one permanent office and one annual conference. China is a strategic market. "

For the American Association, the objectives are to strengthen resources  globally and increase consumption. In this regard, a new program was set up to target young people: "Eat brighter."

Richard Owen predicts a great success for the upcoming PMA fair which will take place in forthcoming October. "'The trade fair is full (sold out)."