Better with Blueberries campaign kicks off in Argentina

The Argentine Blueberry Committee (ABC) launches the Better with Blueberries campaign for the sixth consecutive year. With the said initiative, the Committee seeks to stimulate the domestic market by promoting blueberry as a fresh, beneficial, and easy-to-eat fruit option.

 

 

25 years ago, Argentina destined 95% of the blueberry production for export. Worth mentioning that blueberry is considered a non-traditional product since it is not a native fruit of this country. 

 

 

In recent years, new blueberry-producing countries have entered the sector, creating competition for Argentina's exports. One of the measures taken by the competitors was to change a large part of the production of conventional fruit to organic.

 

 

In response to these events, 6 years ago ABC along with the regional organizations of the NEA, NOA, and Buenos Aires (blueberry-producing areas) developed the Better With Blueberries campaign, aiming to support the domestic market.

 

 

Jorge Pazos, director of ABC and head of the Internal Market commission, comments that the main goal of the organization has always been to demonstrate all the health benefits that blueberries provide and offer Argentines an excellent product so that they repeat their purchase and make blueberry consumption a daily habit.

 

 

 

 

 

 

source: blueberriesconsulting.com