New step for the label " eco-friendly Orchards "

France

Wednesday 12 November 2014

Apples of " eco-friendly Vergers " fruit products in compliance with the environment, preserving biodiversity and including traceability from the orchard is guaranteed.

Apples of " eco-friendly Vergers " will begin a first TV campaign.

Already visible in shops on apples and pears French , the label " eco-friendly Vergers " entered a new phase with its first television campaign .The first campaign will take place from 15 to 30 November 2014 on five main French channels ( France 2, France 3 , France 5, TMC , BFM TV) with a spot of 10 ' ' eco-friendly Orchards , apples that have it all good! " . This campaign will be completed by the sponsorship of the cooking show " Petits Plats in Balance " short program broadcast 2 times a day around the lunch news of TF1 .

"Orchards eco-friendly" is a quality that guarantees apples grown in respect for the environment and biodiversity. Controlled by an external and independent body, this approach respected by 1500 producers , representing 60 % of the French production marks a real commitment of growers to sustainable and responsible agriculture.

source : la pomme org