Le Crunch, new campaign to promote French apples on the German market

A new campaign called "Le Crunch" was launched on the German market to promote French apples.
 
 After a good harvest in 2011, this campaign will boost sales.

In addition to displays, many activities are planned on sales points, support of SOS Children's Villages and the planting of apple trees in these villages.  "Le Crunch" will also introduce the quality charter "orchards environmentally responsible."

source : freshfel