Brazil pushes melon exports during China’s low supply season
VU
October to April offers a strategic window for Rio Grande do Norte.
Brazil is looking to expand its melon exports to China, with Rio Grande do Norte, the country’s largest melon-producing state, leading the effort. This push targets a key period from October to April, when China’s local melon supply is low, and Brazilian harvests are in full swing.
Industry experts believe that, if successful, exports could triple over the next three years. Although China is the world’s top melon producer, seasonal gaps allow for import opportunities, giving Brazil a chance to fill that demand.
To achieve this growth, Brazil must overcome several logistical hurdles. The 30-day shipping time matches the fruit’s shelf life, requiring careful handling to maintain quality. Additionally, the current export infrastructure needs improvement to support larger volumes.
Strict phytosanitary controls are also essential, ensuring the fruit meets China’s health regulations. Export certifications are required for full access to the market.
source: ipabp.org
photo: datamarnews.com