Chilean cherry exports grow 51% and set a record in 2024-25

The 2024-25 season of Chilean cherries closed with a 51% increase in shipments compared to the previous cycle, reaching 626,014 tons exported, equivalent to 125.2 million boxes, according to data from the Chilean Fruit Cherry Committee. The main destination was China, although the industry faced significant challenges, especially due to falling prices in that market.

The increase in production led to logistical difficulties, particularly at the start of the season. However, the most significant challenge was commercial, due to a higher concentration of volume and less favorable economic conditions in China.

To address this situation, the Cherry Committee focused its strategy on regional Chinese cities, allocating 74% of the promotional budget to second- and third-tier markets. More targeted marketing campaigns were implemented, and new sales channels were developed to improve market response.

The committee is now working to improve quality standards, aiming to ensure fruit with better size, firmness, color, and flavor. Packaging standards are also being reviewed to align with market demands and to ensure cherries arrive in optimal condition.

Additionally, collaboration with the Servicio Agrícola Ganadero (SAG) is being strengthened to protect plant health, and logistical alternatives are being explored to diversify destinations beyond China. The priority remains to support the industry's growth and ensure long-term profitability, with a focus on quality, promotion, logistics, and coordination within the sector.

source: frutasdechile.cl

photo: marcachile.cl