Tesco to roll out new organic range
United Kingdom
Wednesday 22 July 2009
In two weeks, Tesco is to launch its new range in organic food.
It's hoped that Organic Produce will encourage customers to buy fresh fruit and vegetables, as the chain is seeing sales of organic food stabilise.
This range will include promotional offers, and the group is optimistic that this specific area of the market could recover fully by autumn this year.
Tesco has noted that its sales of red onions are up by 88%, and sales of watermelons have increased 131%.