38.3% increase in volume for Chilean cherry exports

Asoex, Committee of Cerezas de Chile, in its 2nd estimate indicates a larger increase than expected in its 1st estimate of November 9th.

 

 

According to the Committee, production and exports of fresh cherries currently stand at 316,184 tonnes (63,236,847 5-kilo boxes), an increase of 38.3% from 2019-20. The 1st estimate indicated 310,352 tonnes.

 

 

For Ronald Bown, president of ASOEX, despite the pandemic, business continuity is maintained. Ensuring healthy and safe food for consumers around the world remains the commitment of Chilean professionals.

 

 

The main destination for Chilean cherries is China, especially during the Chinese New Year period, which will be celebrated on February 12, 2021.

 

 

This season, new promotional campaigns will be organized in Vietnam, Thailand and India, in addition to the markets of the previous season (United States, South Korea, Brazil and China).

 

 

In China, the slogan “Enjoy The Red Moment” / Enjoy the red moment ”will be maintained, but this season it will be reinforced by the message“ Caring for Every Healthy Moment ”/ Take care of every healthy moment. is to promote the product and educate consumers about the health benefits of cherries.

photo: noticiaslogisticaytransporte