Water melon is very trendy this summer, but with "new look" shapes

Japanese have a passion for "perfect" fruits, they are ready to pay a lot for these fruits.

This summer, the trendy "fruit" is the watermelon, but not any basic watermelon, but the watermelon with a cubic shape or a heart shape or even with a pyramid shape.

In the Shibuya Nishimura store, a prestigious point of sale for luxury food in the center of Tokyo, these watermelons are sold for  95 euros per unit (12 960 ¥).

As Store manager stipulates, these fruits are more a prensent to be admired than really a food product.

source : japan today