Pomuni redeems his counterpart Potato Masters

In a context of declining consumption of potatoes, packers find themselves under pressure. 

Rather than a competitive fight, Pomuni and Potato Masters chose a scenario of collaboration and expansion. Redemption offering a solution to the operational challenges that the sector is currently experiencing. Pomuni is an actor who feeds clear European ambitions. "In the UK, Potato Masters had ahead of us. So we can take full advantage of their network and their knowledge of export. Their site of Murcia also allows us to get a foot in Spain, where we were not yet and we can now better manage and streamline imports and exports. The acquisition fits into our vision of becoming, wholesalers Western European supplier of potato products and the most reliable products."

Pomuni operates in Belgium (2 sites) and France (1site). Potato Masters operates in Belgium (1 site), France (3 sites), Spain (1 site).