PMA Fresh Summit, a good opportunité to catch lattest trends In Fresh produce

United States

Monday 26 October 2015

Organiser announced 19,332 attendees from 63 countries and over 1.060 exhibitors for the PMA Fresh summit 2015 in Atlanta.

Even it the exhibition is not a huge international platform, it has a great interest to reveal lattest trends in marketing and merchandising industry in USA. The association has developed a high number of education program that attracts buyers from retail chains in U.S.

As a global trend, social networks play an increasing role in consumers communication. To be noted: #FreshSummit was a top trend on Twitter – meaning it was one of the most popular social media conversations around the world, all on one day.

The three-day event included a significant focus on demand creation – creating new ways to help consumers eat more fresh produce. The association announced a new strategic alliance with the Entertainment Resource & Marketing Association (ERMA), bringing together the produce industry and entertainment marketing professionals to

make fresh produce center stage in television shows, movies and online entertainment. This partnership, along with eat brighter!™ and FNV, is one of several ongoing demand creation efforts by PMA to improve consumers’ health and combat childhood obesity. The event’s demand creation focus culminated with a congratulatory video from First Lady Michelle Obama, thanking the industry for its outstanding work topromote fruits and vegetables – with special acknowledgement for those leaders participating in both the eat brighter!™ and FNV initiatives.

next edition of the PMA fresh summit will take place in Orlando, Florida