+33 680 38 14 46
Fruit from Brazil to be promoted on the Arab market in 2007
Brazil
Monday 23 July 2007
The Arab country demand for juices, mashed fruit, nectars and drinks should rise next year. According to Euromonitor, a market research organization, the forecasted growth in the Arab countries in the consumption of mashed fruit and juices is 16.8% and in the case of nectars and drinks, the expected growth is 51%. "The Arabs are among the greatest fruit markets in the world and Brazil has great chances of supplying this market. We have a fantastic potential," stated the president of the Brazilian Fruit Institute (Ibraf), Moacyr Saraiva Fernandes.Brazilian fruit exports to the Arabs still represent just a small share of the trade basket. "Many fruits from Brazil that enter the Arab countries go through intermediaries in Europe, mainly Holland. We want to overcome this situation to export directly," stated Fernandes. For this reason, the Ibraf is going to develop a series of actions on the Arab market in 2007.
In February, the Ibraf is going to participate for the first time in the Gulf Food fair, which takes place in Dubai, in the United Arab Emirates. The Brazilian pavilion will exhibit fresh fruit, mashed fruit and juices. Another action, to be promoted in partnership with the Carrefour chain of hypermarkets, is the promotion of Brazilian fruit at the group's supermarkets in the Gulf countries. The main Brazilian mashed fruit that may already be found in the Arab countries are melons, apples, mangoes and pineapples, as well as the traditional oranges. The sector forecasts Brazilian fruit export growth of 5%, ending 2006 with sales of US$ 480 million, against US$ 440 million last year. The volume shipped should reach 830.000 tons, the same value as last year. The main fruit exported were grapes, lemons, pineapples and avocados.
Apart from the Arab market, the Ibraf also plans actions in new markets in Eastern Europe and Asia, which are the main emerging markets for the Brazilian industry.
In February, the Ibraf is going to participate for the first time in the Gulf Food fair, which takes place in Dubai, in the United Arab Emirates. The Brazilian pavilion will exhibit fresh fruit, mashed fruit and juices. Another action, to be promoted in partnership with the Carrefour chain of hypermarkets, is the promotion of Brazilian fruit at the group's supermarkets in the Gulf countries. The main Brazilian mashed fruit that may already be found in the Arab countries are melons, apples, mangoes and pineapples, as well as the traditional oranges. The sector forecasts Brazilian fruit export growth of 5%, ending 2006 with sales of US$ 480 million, against US$ 440 million last year. The volume shipped should reach 830.000 tons, the same value as last year. The main fruit exported were grapes, lemons, pineapples and avocados.
Apart from the Arab market, the Ibraf also plans actions in new markets in Eastern Europe and Asia, which are the main emerging markets for the Brazilian industry.
