The Huelva's strawberry sector to create a sole brand
Spain
Friday 07 February 2003
The professionals of the Huelva's strawberry sector met a few days ago to set up a strategic plan. It includes the necessity to reinforce marketing, find new markets, modernise the distribution channels from the origin to the different destinations, etc. Germany, which imports more than 40% of the Huelva's strawberry production, could become a platform to Eastern Europe.