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Sun World turns to new grape marketers
Brazil
Thursday 28 February 2008
Katopé Brazil and Ciruelo are the latest companies to market Sun World grapes.
California-based Sun World has announced that it has agreed a deal with Katopé Brazil and El Ciruelo to market new grape varieties from Brazil and Spain.
They follow in the footsteps of recently appointed South African group Green Marketing International and Chile's Exportadora Subsole as part of a group of over 20 commercial marketing firms licensed to distribute Sun World-grown seedless grapes and stonefruit.
Sun World's senior vice-president David Marguleas said: "The appointment of these excellent companies moves us and our supply partners closer to satisfying the global, year-round demand for Sun World varieties in Europe, the UK, Asia and North America."
The grapes include white, black and red seedless varieties developed at Sun World's California-based Research and Development centre, and are marketed under brands including Midnight Beauty, Scarlotta Seedless, Sable Seedless and Sophia Seedless.
Sunworld's fruit licensing programme now involves over 1,000 producers and marketing companies.
California-based Sun World has announced that it has agreed a deal with Katopé Brazil and El Ciruelo to market new grape varieties from Brazil and Spain.
They follow in the footsteps of recently appointed South African group Green Marketing International and Chile's Exportadora Subsole as part of a group of over 20 commercial marketing firms licensed to distribute Sun World-grown seedless grapes and stonefruit.
Sun World's senior vice-president David Marguleas said: "The appointment of these excellent companies moves us and our supply partners closer to satisfying the global, year-round demand for Sun World varieties in Europe, the UK, Asia and North America."
The grapes include white, black and red seedless varieties developed at Sun World's California-based Research and Development centre, and are marketed under brands including Midnight Beauty, Scarlotta Seedless, Sable Seedless and Sophia Seedless.
Sunworld's fruit licensing programme now involves over 1,000 producers and marketing companies.
