Target of 70 million kilos of Fashion watermelons

Grupo AGF, the owner of the brand Fashion® expects to exceed 70 million kilos sold for this season, an increase of 2 to 3% compared to 2014.

The campaign has just begun and will last until the end of September, according to the different regions where the watermelon Fashion shoot.

The cultivation of watermelon Fashion® covers 1,700 hectares, both in greenhouses and outdoors.Like last season, about 40% of production is for export, especially to European countries (Germany, France, the Nordic countries) where the seedless watermelon is requested.

source : elblogdesandiafashion.com