Pre-packed fruit and veg is fastest growing category
United States
Thursday 14 October 2004
According to a study by the International Fresh-cut Produce Association (IFPA) pre-cut, pre-washed and packaged fruits and vegetables are the produce category showing the fastest growth.
Annual retail sales of the category stand at $12 billion, according to the study, with packaged salads accounting for $2.6 billion and fresh-cut vegetables for $1.4 billion.
Sales of fresh-cut fruit are expected to triple to $1 billion over the next four years.