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Danone will withdraw from the fruit juices market
France
Monday 28 January 2013
FJ
The Danone policy of diversification in fruit juices is a failure: the group will sell the shares in the joint venture with Chiquita Brands
The Danone group should sell 51% held in joint venture with Chiquita.
According to the the French economic newspaper Les Echos, the Danone Group will withdraw from the fruit juices market. A joint venture with Chiquita Brands International Inc. was established in 2010 for marketing beverages based on fruit in Europe, however the results have not been up to expectations, in a market monopolized by Coca-Cola and its smoothies.
By the end of the month, Danone should sell its shares to the German specialist of fruit processing Gerbruder Bagusat.
Source: les echos fr, le figaro fr
