How the world cup has changed consumer habits.

According to a UK survey, FIFA World Cup 2026 food consumption is being largely home-based in Great Britain, with 52% of viewers watching games at home with family.  Grocery brands have been better positioned than food delivery services, as 26% of viewers expect to prepare food and snacks at home compared with just 14% who plan to order delivery. World Cup-themed promotions generate limited interest, late-night food and grocery delivery deals after 9pm seem to be appealing for only 21% of viewers.

G’s Group repackaged iceberg lettuces at Tesco

Developed in collaboration with G's Group, the new football-inspired print of the transparent film being used to package Tesco’s iceberg lettuce has been one of the most remarked rebranding.

Over a ton of food brought by Norway team including fruit

Reports say Norway shipped more than 1,000 kilograms of food from home to the 2026 FIFA World Cup, including staples like salmon, dairy products, and fruit. The goal wasn’t necessarily because American food is unsafe, but to ensure players could stick to the same diet and nutrition plan they’ve trained with throughout the season.

Canadian grocers: demand largely driven by fresh, grab-and-go items

“Ready-to-eat hot meals from our kitchen, fresh produce options, and convenient snacks have seen a steady increase,” he said Rick Rabba from Rabba Fine Foods . “Additionally, staying hydrated and celebrating responsibly are top-of-mind for fans, leading to good sales in beverages, including our newly expanded selection of beverage alcohol.”

Record Food waste with Mexico

Based on experiences from previous international events like Olympic games, good waste could rise up 50% in Mexico. Official estimates by FAO already place Mexico among the countries with the highest levels of food waste. Data highlight that each year the country wastes 28.7% of the tortillas produced, 43.1% of white bread, 35.4% of beef, 37.2% of rice, 38.7% of fish, 48.7% of shrimp, 43.1% of milk and 40.2% of pork.

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