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Netherlands (the) 12/06/2024

SEKOYA® Field & Forum in Meterik, Netherlands July 16th

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Leading blueberry platform, SEKOYA®, is inviting retailers to its next Field & Forum on July 16th at the Dutch nursery Fall Creek®. Driesvenplant B.V. in Meterik, near Venlo. This exclusive event will demonstrate SEKOYA®’s latest developments around its unique mid-high chill varieties and has a special surprise in store for the participating retail buyers and category managers from Europe. Guest speakers will share their latest findings in health research as well as their experience with the SEKOYA® Varieties in Europe and the UK. The networks’ global SEKOYA® Members, who grow and sell the patented varieties, will be present to share their latest projects and discuss valuable solutions for the industry. You can find the full list of SEKOYA® Members and event program at http://www.sekoyafruit.com/

Program:

10.00 – 10.30 Arrival of Guests & Welcome at Fall Creek® Driesvenplant B.V.

10.30 – 10.45 Walk to the Demo Field

10.45 – 11.45 Tour of the Fall Creek® Demo Field guided by the R&D Team. See how the newest mid-high chill variety, Sekoya Fiesta™ ‘FC13-113’ has developed next to all existing and standard varieties.

11.45 – 12.00 Return to Fall Creek® Nursery

12.00 – 12.15 'Welcome & Discovery of the ‘New Category Display'
Hans Liekens, SEKOYA® Value Chain & Retail Manager

12.15 – 12.45 Lunch Break

12.45 – 13.05 ‘Update on SEKOYA® & European Market Analytics’
Mark David, SEKOYA® General Manager

13.05 – 13.30 ‘Panel Discussion on Mid-High Chill Varieties’
Guest Speakers incl. Estefanía Rodriguez Arquero, SEKOYA® Fruit Quality & Sustainability Manager

13.30 – 13.40 Coffee Break

13.40 – 14.00 ‘Bringing True Health Benefits Closer to the Consumer’
Guest Speaker: Professor Aedín Cassidy, Chair in Nutrition & Preventive Medicine, Director for Interdisciplinary Research

14.00 – 14.15 'Update on LIVIE™ - A special surprise awaits you!’
Anja Grueterich, SEKOYA® Marketing Specialist

14.15 – 15.00 Networking with Tapas & Drinks
 

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